New York Auto Show: Polly Wheels gives young girls their own line of die-cast cars
Filed under: New York Auto Show, Trends, Etc.
There is an exhibit area at the New York Auto Show with a staggering 1,190 vehicles on display. And it’s “manned” by a trio of vivacious pre-teens playing “Race to the Mall” with a new line of die-cast toy cars made just for girls.
Polly Wheels, the latest offering from Mattel based off the Polly Pocket line of dolls, made its official debut at the New York Auto Show today. Fifty different models will be released in all this year, and about 20 are already out. The unique toys were designed with heavy input from girls, based on their insights and play patterns. The cars are heavy into candy colors and glitter, as a result. And in a switch from Mattel’s boy-based line of cars, the Polly Wheels feature a removable “friend” in the driver’s seat.
The 2-inch cars, which retail for just under $3 each, are a little more generic if not cartoonish than the faithful representations found in the Mattel Hot Wheels and Matchbox lines. In fact, only the chassis is die-cast; the bodies are plastic so the wild colors, such as “Splashin’ Pink” and “Glitter Peach”, can stand out. The “Race to the Mall” raceset retails for $34.99 and will be available in June.
Continue reading New York Auto Show: Polly Wheels gives young girls their own line of die-cast cars
Permalink | Email this | Comments
BOLD MOVES: THE FUTURE OF FORD A new documentary series. Be part of the transformation as it happens in real-time
Click here to advertise on thousands of blogs including mine
