Last but nowhere near least, Dodge unveils 2008 Resistol Edition Ram Mega Cab

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click either image to view full high-res gallery of 2008 Resistol Edition Dodge Ram

General Motors unveiled its two-mode hybrid Chevy Tahoe and GMC Yukon. Ford unveiled a 60th Anniversary package for the F-150 and Super Duty, as well as the 2008 Harley Davidson editions. Finally, Dodge has taken the stage at the Texas State Fair, the new de facto venue for truck announcements, and unveiled the 2008 Dodge Ram Mega Cab Resistol Edition. For those like me who had never bothered to Google “resistol” before, it’s a hat, a cowboy hat to be precise. The company who makes them is Dodge’s newest co-branding partner, and the resultant love child is a giant truck with a cowboy hat theme. And yes, for your $48,310, Dodge will give you a Resistol Black Gold 20X felt cowboy hat with your truck, but you’ll have to buy your own chaps and spurs.

The truck itself is a Ram Mega Cab with dual rear wheels, and is available as a 4×2 or 4×4. 17-inch chrome wheels turned by the company’s 6.7L Cummins turbodiesel with a six-speed automatic are standard. What makes this a Resistol truck, however, is the two-tone color scheme of Dark Khaki Metallic and Light Khaki Metallic (who knew cowboys liked khakis so much?). The requisite spate of special badges adorns the exterior, along with a set of new stainless steel tubular running boards. Inside the cab awaits Yuma and Graystone leather seats embossed with the Resistol cowboy hat logo, as well as premium floor mats that have been branded with the company’s logo in stitch.

Dodge is only producing a limited run of the Resistol Edition Ram Mega Cab, but declined to reveal how limited, so if you’re a cowboy who needs a new horse, might want to mosey on over to your nearest Dodge dealership and make acquaintances with the purveyor.

[Source: Dodge]

Gallery: 2008 Dodge Ram Mega Cab Resistol Edition

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